Dell’s Christmas ad campaign

Dell is launching a website called www.YoursIsHere.com that will use celebrities like Burt Reynolds, Ice T and Estelle Harris, George Costanza's mom from Seinfeld, to basically ask your friends and family to give you money to buy Dell products. All of the celebs will use different pitches such as Estelle Harris’ guilt sell; "Not that it's any of my business, but you usually get them a thoughtless gift every year anyway," she groans. "Would it kill you to get them something nice this holiday season?" Ideally the person who sees the pitch would deposit money into the senders PayPay account and the money may or may not be used to purchase Dell products.

Source:http://www.cnn.com/2007/US/11/16/dell.celebrity.ap/index.html

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